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// Stage 1 · Plan · Strategy & 90-day growth plan

A growth plan built on your margins.

Before we spend a dollar, we find where profit leaks across your ads, store and email, and put the three biggest fixes in order. Then we keep the plan honest every month.

30 minutes · 3 written fixes · you keep the audit

Sample 90-day growth plan board

// In one paragraph

What is Growth Architecture™ at Cliktron?

Growth Architecture™ is the Plan stage of the Unified Growth System™. We model your margins, cost per customer and payback time, map leaks across ads, store and email, and turn them into a 90-day plan with owners and dates. It comes with every Cliktron plan.

Last reviewed October 2026 by Hasan Ali

// The problem

Sound familiar?

// Results

Results shared on the call.

We only publish client numbers with permission. On the audit call we walk through anonymised accounts like yours.

// What’s included

What you get, and how often.

Clear deliverables with a rhythm, so you always know what happens this week.

Week 1 · once

Margin model

Contribution margin per order and the cost per customer you can afford.

Week 1 · once

Leak map

Where money leaks across ads, product pages, checkout and email.

Week 2 · once

90-day plan

Three big moves, with owners, dates and the number each one should move.

Every month

Plan review

What worked, what didn’t, and what changes next month.

Every quarter

Offer & pricing check

Bundles, routines and subscribe-and-save, checked against margin.

Every Monday

Weekly report

Plan progress at the top: are we doing what we said?

// Work sample

A sample 90-day plan.

Made-up numbers, real format.

Sample 90-day plan
MoveOwnerDueMoves the number
Fix purchase tracking and consentGrowth IntelligenceWeek 2Tracked revenue
Rebuild the hero product pageConversion OptimizationWeek 5Conversion rate
Launch the replenishment flowRetention EngineWeek 6Repeat purchase rate
Shift budget to new-customer campaignsAcquisition EngineWeek 8Cost per new customer

Sample · illustrative

// How we work

Simple rhythm. Clear owners.

  1. Week 1

    Model

    Margins, payback and the customer you can afford.

  2. Week 2

    Prioritise

    Three moves, ranked by profit impact.

  3. Monthly

    Review

    Keep, kill or scale each move.

// What you’ll see

What changes, and when.

First 30 days

One plan everyone works from, and the biggest leak already being fixed.

By 90 days

Spend going where the profit is, with every change explained in the weekly report.

We track

Margin per order · payback time · plan progress

We’ll look at your real numbers on the call.

// Where it fits

Part of one system.

Every system hands its learning to the next.

// Stage

1 · Plan

Plan → Attract → Convert → Retain → Measure

// We receive

Your sales data and reviews · true numbers from Growth Intelligence™

// We pass on

Priorities and budgets to every other system

// Is it a fit?

Who this is for

// Yes

Good fit

// Not yet

Not a fit (yet)

// Price

Price on the call

Flat fee · no % of ad spend · month to month after the Pilot

// Quick answers

Before you book

Is strategy sold on its own?

It comes with every plan, and can be booked as a one-off Pilot to get the 90-day plan.

Do I need to share my margins?

Yes. A plan built without margins is a guess. We are happy to sign an NDA.

What do I actually get?

A short written plan: three moves, owners, dates and the number each should move. Not a 60-page deck.

How often does it change?

We review it monthly and adjust when the numbers say so.

// Other systems

Next in the system

02

Meta, TikTok & Google ads

Paid media run for profit, not clicks.

03

Ad creative & UGC

New beauty ads every month, each one a test.

04

Shopify CRO & landing pages

More orders from the traffic you already have.

05

Email & SMS (Klaviyo)

The flows that win the second order.

06

Tracking, analytics & AI

Numbers you can trust, every Monday.

// Your next step

Make your growth work harder.

30 minutes with Hasan. 3 written fixes, whether we work together or not.

Flat fee · no % of spend · month to month · you own every account

// Free playbook

Win the second order.

The Beauty Growth Playbook: the flows, offers and timing that turn first-time buyers into regulars. Free, in your inbox in a minute.