// Free playbook
The Beauty Growth Playbook.
How to win the second order, step by step: the flows, offers and timing that turn first-time buyers into regulars. Free, in your inbox in a minute.
// What’s inside
Five chapters. One goal.
Written for founders and marketing leads. Plain English, no fluff.
01
Know your numbers
Margin per order, payback and the customer you can afford.
02
The first order
Offers and pages that win the right customer, not any customer.
03
The reorder window
How to time reminders to when products run out.
04
Five flows to build first
Welcome, post-purchase, replenishment, win-back and review.
05
Measure what matters
The four numbers to watch every Monday.
// Who it’s for
For beauty brands that want the second order.
- Skincare, makeup, hair and body care brands
- Selling online, ideally on Shopify
- Founders and marketing leads