// Stage 4 · Retain · Email & SMS (Klaviyo)
The flows that win the second order.
Klaviyo emails and texts timed to when products run out, written for how she uses them. Customers come back without endless discounts.
30 minutes · 3 written fixes · you keep the audit
// In one paragraph
What is the Retention Engine™ at Cliktron?
The Retention Engine™ is the Retain stage of the Unified Growth System™. We build Klaviyo flows and campaigns for beauty brands, time reorder reminders to when products run out, and set up SMS with proper consent, so first-time buyers become regulars.
Last reviewed October 2026 by Hasan Ali
- Flat fee
- No % of ad spend
- Month to month after the Pilot
// The problem
Sound familiar?
- Customers buy once and disappear.
- Your emails are mostly discounts, and margin suffers.
- Flows were set up years ago and nobody has touched them.
// Results
Results shared on the call.
We only publish client numbers with permission. On the audit call we walk through anonymised accounts like yours.
// What’s included
What you get, and how often.
Clear deliverables with a rhythm, so you always know what happens this week.
Weeks 1–2
Flow audit
Welcome, browse, cart, post-purchase and win-back, checked.
Weeks 2–4
Core flows
Rebuilt around routines and reorder timing.
Every week
Campaigns
Planned, written and sent, with a reason beyond “sale”.
Ongoing
Replenishment
Reminders timed to each product’s use-up date.
Set up once
SMS done safely
Consent, quiet hours and opt-outs set up properly.
Every Monday
Weekly report
Repeat rate and time to second order.
// Work sample
What the work looks like.
Sample flow from first order to second order. Sample, illustrative.
// How we work
Simple rhythm. Clear owners.
Weeks 1–2
Audit
What your flows do today, and what they miss.
Weeks 2–4
Rebuild
Core flows around the routine.
Month 2 on
Grow
Weekly campaigns and new flow tests.
// What you’ll see
What changes, and when.
First 30 days
Core flows rebuilt and sending.
By 90 days
A higher repeat purchase rate and a shorter time to the second order.
We track
Repeat purchase rate · time to second order · revenue per recipient
We’ll look at your real numbers on the call.
// Where it fits
Part of one system.
Every system hands its learning to the next.
// Stage
4 · Retain
Plan → Attract → Convert → Retain → Measure
// We receive
New customers from the Acquisition Engine™ · first orders from Conversion Optimization™
// We pass on
Customer insight back to creative and the plan
// Is it a fit?
Who this is for
// Yes
Good fit
- Brands with products people use up
- A list that is growing every month
- Founders tired of discount-only email
// Not yet
Not a fit (yet)
- Brands without consent for their list
- One-off purchase products
// Price
Price on the call
Flat fee · no % of ad spend · month to month after the Pilot
// Quick answers
Before you book
Do you use Klaviyo only?
Klaviyo is our main platform. We can work with others after a review.
Is SMS safe in the UK and EU?
Yes, with clear consent, quiet hours and easy opt-out. We set this up before the first text.
Will you write the emails?
Yes. Writing, design and sending, with your approval.
How fast will repeat rate move?
Flows start working in the first month; repeat rate builds over the following 60 to 90 days.
// Other systems
Next in the system
04
Shopify CRO & landing pages
More orders from the traffic you already have.
// Your next step
Make your growth work harder.
30 minutes with Hasan. 3 written fixes, whether we work together or not.
Flat fee · no % of spend · month to month · you own every account