New customers per year multiplied by the extra share who come back.
02
× order value
Each extra returning customer places at least one more order.
03
Before costs
It’s revenue, not profit. On the call we work out the profit.
// Quick answers
Before you book
What is a good repeat purchase rate for beauty?
It depends on the product and price. Products people use up, like skincare and haircare, should see customers come back on a schedule; we benchmark yours on the call.
How do I find my repeat purchase rate?
In Shopify, compare returning customers with total customers over the last 12 months, or ask us to work it out on the audit call.
Is this a promise?
No. It’s an estimate to show where the opportunity is. Your real numbers come on the call.
// Your next step
Let’s find your biggest leak.
Bring your numbers to a free 30-minute growth audit call.