−22% cost per new customer
Sample: UK serum brand lowers cost per new customer
Sample case study showing the format: a skincare brand rebuilds its Meta account around new-customer profit. Replace with an approved client story.
// Growth operator for skincare, beauty & personal care brands
More profit from every beauty customer.
Ad costs keep rising. We help you win the first order and the next one, with one founder-led team running your ads, creative, Shopify and email as one system.
2 of 5 client spots open this quarter
30 minutes with Hasan. Three written fixes, yours to keep, whether we work together or not.
Working with DTC brands since
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Brands at a time, so nothing waits
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Growth systems, one accountable team
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Weekly report with one true number
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We work in
- Shopify
- Meta
- TikTok
- Klaviyo
- GA4
- Claude
- ChatGPT
// The problem
Where beauty brands leak money
Most brands don’t have an ad problem. Money leaks between the ad, the page and the second order. Fix the leaks, and the same budget goes further.
01
Ads cost more every month.
The first order barely pays for itself, and every new customer costs more than the last.
02
Creative burns out fast.
A winning ad stops working in weeks, and nobody has the next one ready.
03
Customers buy once.
Then they drift to the next brand, because nobody reached them at the right moment.
04
Nobody owns the result.
Ads, store and email sit with different people, each reporting a different number.
// How we grow you
The Unified Growth System™
One team. One plan. One set of numbers.
// What we run
Six systems. One accountable team.
Growth Architecture and Growth Intelligence come with every plan, so every change has a reason and a number.
04
Shopify CRO & landing pages
More orders from the traffic you already have.
Not sure where to start?
Try the 2-minute Repeat Revenue Calculator and see where your biggest gain is.
// The second order
Your growth lives in the second order.
The first order pays for the ad. The next one pays you. So we plan every campaign around the reorder: who buys again, when, and what brings her back.
2 minutes. See what a few more repeat orders are worth to you.
Extra revenue a year
$—
- Repeat orders a year today
- —
- With the lift
- —
An estimate, not a promise: one extra order per returning customer, before costs. Your real numbers come on the call.
Find my biggest leak// Creative lab
Beauty ads, built to test.
Every ad we make tests one idea. Here are a few concepts, and the question each one answers.
Ingredient story
Tests: does naming the hero ingredient beat naming the result?
Routine demo
Tests: does a 3-step routine sell the set better than one product?
Objection buster
Tests: does answering “will it break me out?” lift first orders?
Texture close-up
Tests: does a 2-second texture hook stop the scroll faster?
Concepts, not client work. Every claim is checked against ASA and FTC cosmetic-claim rules.
// Results
Proof from beauty brands.
Every result names the metric, the timeframe and the context. Cases marked Sample are templates until a client approves the real numbers.
repeat rate 22% → 27%
Sample: night cream brand grows repeat orders
Sample case study showing the format: replenishment flows timed to when a jar runs out. Replace with an approved client story.
+0.6 pt conversion rate
Sample: body care brand lifts conversion on Shopify
Sample case study showing the format: a product page rebuild tested against the old page. Replace with an approved client story.
// Who you work with
Founder-led, like your brand.
“I’m Hasan. I lead every account myself, and we take on 5 brands at a time. You’ll always know who is doing the work, and why.”
- 5 brands at a time
- US and UK/EU working hours
- One weekly report, in plain numbers
2 of 5 client spots open this quarter
// How we work
Start with one call.
Step 1 · Free
Growth audit call
30 minutes with Hasan. You leave with 3 written fixes.
Step 2 · 30 days
Pilot
We fix the biggest leak and set up tracking you can trust.
Step 3 · Monthly
Monthly plan
One team, one weekly report, 30 days’ notice.
You own every account and file. Always.
30 minutes · You keep the audit · No pitch deck
How much does it cost?
The growth audit call is free. The 30-day Pilot and monthly plans are on the pricing page, with a flat fee and no percentage of ad spend.
How soon will I see results?
First fixes go live in the Pilot month. Bigger gains in cost per customer and repeat rate usually build over 60 to 90 days.
Is there a long contract?
No. After the Pilot it is month to month, with 30 days’ notice.
You’re based in Dhaka. Will time zones work?
Yes. We work UK and European mornings and US Eastern mornings, so there is overlap with your working day.
// Free playbook
Not ready for a call? Start here.
The Beauty Growth Playbook: how to win the second order, step by step. The flows, offers and timing we use, in plain English.
// Your next step
Let’s find your biggest leak.
Book a 30-minute growth audit call with Hasan. Leave with 3 written fixes, whether we work together or not.
We take on 5 brands at a time.