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// Repeat Revenue Calculator

What is the second order worth?

Two minutes. Put in your numbers and see what a few more repeat orders are worth to you each year.

$
%
%

Extra revenue a year

$—

Repeat orders a year today
—
With the lift
—

An estimate, not a promise: one extra order per returning customer, before costs. Your real numbers come on the call.

Find my biggest leak

// How it works

The maths, in plain English.

01

Customers × lift

New customers per year multiplied by the extra share who come back.

02

× order value

Each extra returning customer places at least one more order.

03

Before costs

It’s revenue, not profit. On the call we work out the profit.

// Quick answers

Before you book

What is a good repeat purchase rate for beauty?

It depends on the product and price. Products people use up, like skincare and haircare, should see customers come back on a schedule; we benchmark yours on the call.

How do I find my repeat purchase rate?

In Shopify, compare returning customers with total customers over the last 12 months, or ask us to work it out on the audit call.

Is this a promise?

No. It’s an estimate to show where the opportunity is. Your real numbers come on the call.

// Your next step

Let’s find your biggest leak.

Bring your numbers to a free 30-minute growth audit call.

We take on 5 brands at a time.

// Free playbook

Win the second order.

The Beauty Growth Playbook: the flows, offers and timing that turn first-time buyers into regulars. Free, in your inbox in a minute.