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// Industries · Makeup & cosmetics

Growth for makeup and cosmetics brands.

Shades, finishes and launches move fast. We help you sell the right shade first time and turn launch buzz into repeat customers.

30 minutes with Hasan · 3 written fixes, yours to keep

Lipsticks and a compact on a plinth

// Where money leaks

The leaks we see most.

01

Shade anxiety

Visitors leave because they can’t tell which shade is theirs.

02

Launch spikes

Big launch weeks, then quiet months with no plan between drops.

03

High returns

Wrong shades come back, and the margin goes with them.

// How we grow you

The Unified Growth System™

One team. One plan. One set of numbers.

  1. 01

    Plan

    Find the leaks. Fix the biggest first.

  2. 02

    Attract

    Ads and creative that bring the right buyers.

  3. 03

    Convert

    A Shopify store that turns visits into orders.

  4. 04

    Retain

    Email and SMS that bring her back.

  5. 05

    Measure

    One weekly report. One true number.

AI speeds up every stage. A person checks all of it.

// What works

Plays we run for makeup & cosmetics brands.

Each play sits inside the Unified Growth System™, measured in the weekly report.

Shade finders

Simple quizzes and swatches that cut the guesswork, and the returns.

Creator try-ons

UGC across skin tones, so more people see themselves.

Drop calendars

Email and SMS that build anticipation between launches.

Bundles by look

Complete-the-look sets that lift order value.

// Quick answers

Before you book

Do you work with indie makeup brands?

Yes. Most brands we help are founder-led and selling direct online.

Can you help with launches?

Yes. We plan the launch across ads, store and email, and what happens in the weeks after.

Do you work with brands outside the US and UK?

Yes, across Europe too. We work UK/EU and US Eastern hours.

// Your next step

Let’s look at your numbers.

30 minutes with Hasan. 3 written fixes for your brand.

We take on 5 brands at a time.

// Free playbook

Win the second order.

The Beauty Growth Playbook: the flows, offers and timing that turn first-time buyers into regulars. Free, in your inbox in a minute.