// Case study
Sample: UK serum brand lowers cost per new customer
−22% cost per new customer
Sample case study showing the format: a skincare brand rebuilds its Meta account around new-customer profit. Replace with an approved client story.
- Client
- Sample brand (replace)
- Category
- Skincare
- Market
- UK
- Channels
- Meta · TikTok
- Timeframe
- 60 days
Cost per new customer
$48 $37
60 days · illustrative
MER
2.4 3.1
Total revenue ÷ total ad spend · illustrative
New-ad hit rate
— 3 of 10
Ads that beat the control · illustrative
Context
Spend was rising every month while first orders stayed flat. The account had dozens of overlapping campaigns, and nobody trusted the reported ROAS.
What we did
- Fixed purchase tracking and consent
- Cut the account to three campaigns by goal
- Tested ten new hooks built on real reviews
- Moved budget weekly to new-customer profit
What changed
The numbers below are illustrative. They show the format we use: every result names the metric, the timeframe and the context.
This is a sample case study. Replace it with a real, approved client story before launch, or keep it as a draft.
More case studies
repeat rate 22% → 27%
Sample: night cream brand grows repeat orders
Sample case study showing the format: replenishment flows timed to when a jar runs out. Replace with an approved client story.
+0.6 pt conversion rate
Sample: body care brand lifts conversion on Shopify
Sample case study showing the format: a product page rebuild tested against the old page. Replace with an approved client story.
// Your next step
Want this applied to your brand?
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